Guest: CMO of Salesforce ANZ - Leandro Perez
Episode # 27
AI is transforming how CMOs are running their marketing programs…
Many marketing departments would like to spend more time focussing on the innovative long term programs of work to progress the organisation. However, in the past, they often get pulled back into delivering short term gains and managing the always on tactical programs. With AI, CMOs finally have the chance to get ahead.
To explore this topic I had the CMO of Salesforce ANZ Leandro Perez join me on the Customer Smarts podcast. It was a fascinating discussion as Leandro has a great perspective on the demands of CMOs but also has amazing insight into AI and how CMOs can best leverage it.
We explore:·
• What makes a great CMO
• How Agentic AI will boost the impact of the marketing department
• Managing AI workers as part of your marketing team
• Having many agents specialising in specific tasks
• Consumers having their own agents
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