Scammers are using AI in scary new ways

Overview

Last year Australian’s were scammed out of $2.74 billion dollars, that’s an insane amount of money.  

The scary thing is that scammers are innovating at a speed that’s authorities are finding impossible to keep up with. And they are now using AI in scary new ways like using AI to fake the voices of family members to scam people for money.  Smart well educated people are now getting targeted and caught out. 

In this episode of the Customer Smarts podcast I explore the dark world of scamming with Tracy Hall. Her story is like something out of a horror film. Tracy is an ex client of mine when she was Head of Marketing at Ebay. She’s super smart and someone who I never would have thought would become a victim to fraud that would rob her of her life’s savings. Her story has been featured in the channel 7 documentary “King Con, The Life and crimes of Hammish Mclaren”. The podcast series “Who the hell is Hammish?” and she’s also written a book “The Last Victim” detailing her harrowing experience. 

She’s now dedicating her time to helping prevent other Australians from getting scammed, which is truly inspiring.

In this episode we dive into
•  Tracy’s unfortunate fraud story
•  The 2.7 Billion dollar scamming industry youneed to know about
•  How scammers are using AI in scary new ways
•  Scammer farms
•  How to protect yourself