Guest: Nicholas Lee, ex Philips, Saeco, De'Longhi
Episode # 18
For many of us coffee plays a vital role in our day. It helps us get cranked up in the morning but it’s also the social drink of choice when you need to meet someone for a quick catch-up.
Over the last 40 years the interest in coffee has exploded, there’s coffee shops and café’s in every nook and cranny you can find, there are mobile coffee carts in popular carparks at the beach or where we walk our dogs and many of us have our own machines at home.
My guest in this episode Nick Lee, has spent a large part of his career focussed on designing the most innovative experiences in the world for coffee drinkers in the comfort of their own homes. Which he’s done all over the world with leading electronics brands like Phillips, Saeco and DeLonghi.
We explore:·
• The Starbucks effect
• Some really interesting things you didn’t know about coffee
• Some great stories of innovation
• How to overcome product or tech centric cultures
• Building personalisation into product experiences
• Co-creating with customers
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Customer Smarts acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders' past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.