Guest: Customer Culture Expert & Author - Dr Chris Brown
Episode # 25
Building customer centric culture is smart, but it’s hard to do. It’s smart because it’s more efficient for the business and better for customers. Win + Win.
The problem is, many large organisations are still structured around key product areas and work in siloed ways. So, trying to transition to a customer centric culture and operating model is an enormous task.
My guest in this next episode Dr Chris Brown is a global expert on building and maintaining customer centric cultures. He has worked with many large corporates in Australia and the US to help them embed, benchmark and monitor cultural change.
We explore:·
• Why having a customer centric culture is so important
• What’s holding organisations back from being customer centric?
• What organisations have the most customer centric cultures and what advantage does it give them?
• How to embed a customer centric culture
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